Blog · Topic
Brand Monitoring
Watching what engines say about a brand, from routine coverage to crises, impersonation and adverse media, and catching a change while it is still small.
Articles
AI answer screenshots: evidence of what an engine showed
How to keep a screenshot and an HTML copy of each AI answer, which engines return them, what they cost, and how to store them before they are deleted.
AI answer tracking as an agency deliverable
How agencies turn "do we show up in ChatGPT?" into a recurring service: prompt sets, engines, cost budgets from real prices, and a monthly report.
Brand crisis monitoring: catch it in AI answers first
An early-warning setup for comms teams: watch Google News, ChatGPT and Gemini for new negative sources and changed verdicts about your brand.
Monitor what AI answers say about your competitors
Competitive intelligence from AI answers: which rivals get recommended, on which prompts and markets, whose pages feed it, and how to alert on changes.
Mentions vs citations: the two numbers in AI answers
Being named in an AI answer and being cited as its source are different events with different fixes. Definitions, per-engine fields, code and playbook.
Multilingual AI visibility: monitor answers by language
The same question in French, German or Japanese gets a different AI answer with different sources. How to monitor AI visibility per language and market.
Prompt set design: build a prompt set worth monitoring
How to source, cluster, phrase, size and version the prompts you track in AI answers, with code to mine candidates from Google's People Also Ask and related searches.
Best AI visibility tools for 2027: GEO platforms compared
AI visibility tools compared plan by plan: Profound, Peec AI, Otterly.ai, Scrunch, AthenaHQ, Semrush and Ahrefs on engines, prompt limits and entry price.
Best brand monitoring tools for 2027: prices, coverage, gaps
Brand24, Awario, Mention, Talkwalker, Brandwatch, Meltwater and Google Alerts compared on prices and sources, plus search results and AI answers.
ChatGPT visibility tracker: platforms, costs and a pipeline you can run
Choosing a ChatGPT visibility tracker: what the platforms report and cost, what to ask them, and a Python pipeline you can run instead.
Content theft detection with exact-match search queries
Find sites that copied your articles: pick fingerprint sentences, run quoted Google queries that exclude your domain, score candidates, and file removals.
Google Alerts API: there isn't one. What to build instead
Google offers no Google Alerts API. The options for programmatic alerts, and a pipeline built on scheduled news and search tasks with signed webhooks.
Best media monitoring tools for PR teams in 2027
Meltwater, Cision, Muck Rack, Talkwalker and Google Alerts compared on earned media coverage, and when a news API is the better base for your own tool.
Track brand mentions in Copilot answers
Track how often Microsoft Copilot names and cites your brand: mention rate, citation rate and position from its answers as JSON, per country, sync or in async batches.
Track brand mentions in Gemini answers
Track how often Google Gemini names and cites your brand: mention rate, citation rate and chip rate from its answers as JSON, with curl, Python and TypeScript examples and costs.
Track brand mentions in Grok answers
Track how often Grok names and cites your brand, and which X posts and web pages it leans on: mention rate, citations, search queries and model, per country.
Online reputation monitoring for search, news and AI
Monitor what Google, its AI Overview, news and AI assistants show about your brand: query set, schedule, snapshot diffs, alert rules and human review.
OSINT tools for defenders: map your own attack surface
theHarvester, SpiderFoot, Maltego, Shodan, crt.sh, urlscan.io, HIBP and dnstwist for defenders, search results as a source, and the ethical limits.
Third-party risk monitoring with news and search data
Build continuous vendor monitoring from Google News and search results: signal taxonomy, query templates, tiered cadence, triage rules and cost per vendor.
Typosquatting detection: find lookalike domains
Detect lookalike domains impersonating your brand in Google results and ads, generate permutation candidates, check certificate logs, triage and report.
AI share of voice: a measurement framework
Mention rate, citation share, recommendation share, answer rank and fan-out coverage, defined with formulas, per-engine fields and a Python pipeline.
How to measure brand mentions in ChatGPT answers
The measurement method for ChatGPT brand mentions: what each rate counts, how to compute it from the answer fields, and how many prompts it takes.
How to track Google AI Overviews for your keywords
Track AI Overviews for a keyword list, per market: request the overview with the Google results, submit batches, receive signed webhooks, and trend presence, citations and rank gaps.
Track brand mentions in Perplexity answers
Track how often Perplexity names and cites your brand: mention rate, citation position and citation groups from its answers as JSON, with Python, TypeScript and costs.
Brand mentions API: measure LLM mentions per engine
How to measure brand mentions in AI answers through an API: mention rate and citation share per engine and market, with Python code.